Listing Your Home

Selling your home just got easier with Ola

Northern California is one of the most desirable real estate markets in the world, and we understand that navigating the property selling process can seem challenging. However, with the expertise and breadth of knowledge of your Compass agent, you are in trusted hands. We will guide and advise you during every step of the selling process to help you sell your home with confidence and for a top dollar.

The Proccess

1

Let's Talk

We'll meet to discuss your plans and goals, trends in the current marketplace, and assess your property’s qualities and characteristics. I will analyze comparable property sales, and work with you to determine pricing. You'll outline a strategic plan to achieve the best possible result for you as a seller.

2

Setting the Stage

From applying a fresh coat of paint to rearranging furniture, I will work with you

to ensure the property is visually ready to make the right first impression with buyers.

I will prepare to market your property, which can include scheduling a photoshoot, organizing staging, commissioning an illustrative floor plan, and writing a listing description. We'll also sit down to complete the Seller Disclosure documents necessary for the transaction.

3

Going Live

Your property listing is showcased

on Compass.com and sent across our 100+ partner sites for the duration of the selling process.

4

Spreading the Word

I will develop and execute an intelligent, effective marketing plan. The Compass marketing team will produce beautiful print and digital collateral to strategically showcase your property. Eye-catching yard signs are produced and can be placed outside your property. 

5

Making Connections

I will continuously leverage professional contacts and the Compass Network Tool to find

ideal buyers and brokers. Open houses are hosted for both brokers and clients on an ongoing basis.

6

Building a Strategy

I will conduct an assessment of

the market response within the first couple weeks your listing is live. Feedback from agents and buyers is aggregated, and the listing strategy is revised if necessary. 

7

Communication & Measuring Success

You and I will establish the

best method and frequency of communication. I will provide

frequent updates and continuous

traffic metrics, as well as information about the market.

8

Receiving an Offer

Once an offer is made, I will contact you to review the terms of the offer and to analyze the pros and cons. Together I will help you decide how to respond to the buyer in one of several ways: by accepting the offer, rejecting the offer, or making a counter offer.

9

Negotiating the Details

The contract is negotiated and accepted, and the transaction summary is circulated to all

parties. I will observe and record

all contingency periods throughout the in-contract stage. A property appraisal and home inspection take place, and any further negotiations are managed. All financial and supplemental information is collated and submitted to the managing agent.

10

Completing the Close

I will monitor and coordinate all the details necessary to get you to the finish line. Once the buyer has performed inspections, removed their contingencies, and the loan (if any) is ready to fund, we'll arrange the final walk-through. Finally, at closing you will hand over keys to the buyer.

Why Compass?

Coming Soon

Launch your listing twice with Compass Coming Soon. Compass Coming Soon is a powerful pre-marketing strategy used to generate buzz and gather valuable insights when selling your home. List as a Compass Coming Soon today to price confidently and maximize early interest from buyers.

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Concierge

Get fronted for the cost of home improvement services with no interest. Compass Concierge is a hassle-free way to sell your home faster and for a higher price with services like staging, flooring, painting, and more.

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Private Exclusives

Sell your home, keep your privacy. A private exclusive listing is an off-market home that can be shared by a Compass agent directly with their colleagues and their buyers. Property details aren’t disseminated widely and won’t appear on public home search websites.

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Interested in selling your home with Ola?